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NEW ARRIVALS

Take a trip to Beverly Hills for the JOYRICH FW14 collection! Luxury and California nostalgia influence this season with Classic American Culture-inspired prints and simplistic high-end designs. Inspired by 80's and 90's California style, the JOYRICH FW14 collection mixes eye-popping graphics with various fabrications. From pinup beach girls to retro convertibles, this collection blends Beverly Hills iconography with preppy sportswear silhouettes to create a fun, kitschy look that reads both high fashion and luxury street wear.

The JOYRICH FW14 collection continues to present the "casual-rich" aesthetic of the brand, highlighting the opulence of Los Angeles with its own interpretation of high-end California sportswear. Enjoy your stay in the luxurious Joyrich Hills.

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